4 essential takeaways from this article
• Social enterprises that want to avoid getting lost in daily operations and instead maximise their impact need to look beyond their vision and mission statements and define their “north star”.
• Your north star is a fixed destination that you are trying to reach as the world changes around you.
• It is the singular reason your impact business exists. Your actions should have a single purpose, to get to your destination by creating maximum impact as fast as possible.
• It should be clearly defined in a sentence that includes the problem you are taking on, a deadline, and what the world will look like once you are done.