Bruce is an expert in advising and assisting organisations facing the challenge of how to deliver a successful digital service transformation. He specialises in service experience redesign approaches that are based on deep customer insights, rather than being purely ‘technology-led’. Bruce has extensive experience in the manufacturing, telecommunications and public sectors. His career spans product development, marketing, acquisition, business development, strategic planning and programme management. He is skilled at designing frameworks that seek to understand and incorporate human emotions to deliver more meaningful customer experience improvements.
Bruce holds a Bachelor of Business (Hons) in Marketing and International Marketing and is a graduate of the Australian Institute of Company Directors.
Bruce is passionate about customer service and innovation and is a practitioner with the Customer Service Institute of Australia (CSIA) where he contributes his time to help organisations achieve their CSIA certifications and accreditations.